PROFILE

Shaheen Foods Ltd officially started in 1999, however, there were 4 years of extensive research and testing before hand.

The business of producing convenience foods has become incredibly competitive over recent years, but we have discovered something special which will give us that extra edge, in the field of ethnic easy meals. Most other products of this description, claim authenticity but do not actually achieve it, that is where we have succeeded. Not only have we found a way for every one to be able to produce a meal worthy of a maharaja, but it can be done in very little time and with little effort.

Shaheen Balti Masala was our first product, a long time in the making but it was essential for us to achieve a truly authentic result. This product was successfully launched in February1999.

We began by giving free samples and demonstrations in various Cash & Carries throughout the North West. Through such advertising campaigns we soon began to provide to wholesale merchants, retailers, importers and the general public. 

In June 2000 we attended the Ethnic Food Exhibition at the NEC Birmingham, for three days, and also the Olympia Catering show for three days in October. In October 2001 we were present at the Anuga Fair in Germany for 5 days and most recently we have attended an exhibition in Behrain for 5 days. The response we have received, from distributors throughout the U.K and abroad, has been extremely encouraging, with buyers in U.K, Ireland, Belgium, Germany, Spain and Behrain and further interest from Canada and Singapore. There is great excitement about the authenticity and diversity of our products, which makes our them so different from others on the market.

Shaheens Pilau Masala was our second product Launched in 2000. Again the emphasis is on authenticity and simplicity. This product has proved to be just as successful, if not more so. 

Shaheens Achar Masala & Biryani Masala We are the next products in the pipeline for this year, and there are so many more to come, if we continue to receive such encouragement and support as we have been, they will not be long in the making.